I make my own infomercials for the internet… but making commericals for TV is a different game altogether.,

In particular, find out who in your community encourages or requires community service. Ask kids to run small grade-level or school/church/team wide drive for the items you're looking for. Do it in advance so you can bank the bulk of the items for the coming year and fill in as necessary. 5 kids with 20 friends each bringing 1 school item equals 10 filled backpacks. Get a whole school involved and you may be able to cover your program for the year and attract new donations.

Also consider getting volunteers involved in more direct ways. People who are invested in a program are more likely to support it financially.

I run a small non-profit and I've been spreading the word about our program to supply gently used sports uniforms and footwear to kids in rural Mexico. I was just contacted by a family whose 4th grader is interested in running a drive at his school as part of a run for class office. Apparently it's a tradition at his school to prove one's leadership through such a project. I know he won't be able to supply a very large part of what we need, but every little bit helps and the publicity we'll get out of it will be very valuable. We'll run a thank-you in the newspaper, put his face on our website and benefit from the word-of-mouth publicity at his school.